This project involved reimagining the visual identity of the Chhattisgarh Tourism Board to better reflect the state’s rich culture, tribal heritage, natural beauty, and untapped travel potential. The goal was to develop a branding system that feels both inviting and authentic—capturing the spirit of Chhattisgarh while appealing to modern travelers. The process began with deep research into the region’s unique art, history, festivals, and landscapes. Based on these insights, I crafted a new visual language that included a refreshed logo, typography, color palette, and iconography inspired by local motifs and earthy tones. The branding was extended across various touchpoints—posters, merchandise, social media templates, and signage—ensuring consistency and cultural resonance.